Summer stands for warm temperatures and clothes that aren't only fresh, but full of color. Menswear began to allow the use of a wide color palette back in the 60s with the Mod styles from Carnaby Street and the Hippie Psychedelic beats from California. In the 70s the color wave continued, reaching its peak in the 80s with neon and pastel colored suits, shirts, and t-shirts worn by the likes of Duran Duran and Don Johnson.
In these last years, especially this Spring/Summer, "color blocking" has become a trend and with it the return of eye catching color combinations. The key of success in "color blocking" is pairing a warm/vibrant color with a dark/subdued color, creating a balanced contrast. Yet 2 vibrant colors can be paired as well. Mix neon with sandy tones, neon with black etc, let your creativity do its part.
Photos: GQ Russia