Till this day, his selectiveness outside the doors of 54 is remembered. Steve wanted to host the perfect party and therefore not everybody got inside the club. He was friends with the celebrities and jet setters of the late 70s (he was introduced to some of them by 54's PR woman, Carmen D'Alessio).
When working and partying at Studio 54, Rubell usually wore a tuxedo or suit (if it was a special party), floral shirts, polos, jeans, sneakers, sweaters, or just a simple white shirt. Below a photo of him sitting on one of the "banquets" at 54 wearing what appears to be a white suit with a polo underneath, and a pair of sneakers.