Alain Delon's Summer in St. Tropez

Alain Delon spent the Summer of 1966 relaxing in St. Tropez after working on 3 films that year. During one of his days of leisure, Delon was photographed by Jean Marie Perier. Alain wore a basic and simple ensemble, yet bold and elegant at the same time, white pants and a black shirt, barefoot and holding a cigarette in one hand.

Who would have imagined that 43 years later one of these photographs would be used on the advertising campaign of Dior's iconic fragance, Eau Sauvage which was launched in 1966 as well (last year I posted about this campaign). Eau Sauvage is a fresh fragance that combines exquisite citric and wood scents with lavender and mint.

This photoshoot with Alain Delon proves that the more spontaneous a photo is, it's impact will be bigger and long lasting; and that less is more.

Photo: Flickr