"La Dolce Vita" inspires advertising

This is my blog's 200th post and to conmemorate this milestone and thank all of my readers for their support, today I'll be posting a very original advertising campaign from 2006. What makes this campaign original is that it is 100% inspired on the 60s cinema classic "La Dolce Vita".

I won't tell you what this campaign consists of, since words can't be precise to describe it. However I can tell you that the first time I spotted this advertising campaign was while strolling on 7th Avenue in New York City back in the summer of 2006. Below a photo of this very original billboard.




Months later I stumbled with the TV spots which were part of this campaign. Below you can see the black and white & color versions of these spots.









Photos & Videos: Flickr, Own, Youtube